App Doozak

Overview:

AppDoozak is an application in Canada that informs users about local discounts. With a user-friendly interface, it allows individuals to easily find and take advantage of nearby offers, helping them save money on their purchases.

Duration

2 week

Tools

Photoshop, Figma

UX DESIGN / UI DESIGN

Analytical Strategy:

To ensure the success of AppDoozak , a comprehensive analytical strategy was implemented. This included gathering user feedback, conducting market research to identify popular discount categories, and analyzing user behavior within the app. By leveraging data analytics, the team continuously optimized the user experience and personalized discount recommendations, ultimately increasing user engagement and satisfaction.

Persona:

Name: Sarah Thompson
Age: 30
Occupation: Marketing Manager
Location: Toronto, Canada

Background: Sarah is a busy professional who enjoys finding good deals to make her shopping more affordable. She often looks for discounts on groceries, dining, and entertainment. She values convenience and efficiency in the apps she uses.

Goals:

Save money on everyday purchases.
Easily find and access local discounts.
Make informed decisions quickly without spending too much time searching for deals.

Frustrations:

Difficulty in finding reliable sources for local discounts.
The time-consuming process of comparing offers from different platforms.
Inconsistent user experiences across discount apps.

Technology Use:

Comfortable using smartphones and tablets.
Regularly uses apps for shopping, banking, and social media.
Prefers apps with intuitive and seamless user interfaces.

Quote: "I love finding great deals, but I don't have the time to search through multiple apps. I need something that gives me the best offers quickly and easily."

Design

The design of Duzak focuses on simplicity and usability, ensuring users can effortlessly discover local discounts. Key design elements include:

Clean and Intuitive Interface: The app features a clean, modern design with intuitive navigation, making it easy for users of all ages to find discounts.
Personalized Recommendations: The homepage showcases personalized discount recommendations based on user preferences and location.
Interactive Map: An interactive map helps users locate nearby offers visually, enhancing the discovery experience.
Search and Filter Options: Advanced search and filter options allow users to quickly find specific types of discounts or deals from their favorite stores.
User Reviews and Ratings: Users can read and leave reviews and ratings for different discounts, helping others make informed decisions.
Notifications: Push notifications alert users to new deals and time-sensitive offers, ensuring they never miss out on savings.

The design process included creating wireframes and prototypes in Figma, followed by detailed visual designs in Photoshop. User feedback was continuously incorporated to refine the user experience, resulting in a visually appealing and highly functional application.

Style Guide

Prototype

link